Μαθήματα

Semester A

Α/Α Course

 (ECTS)

1 Research Methods in Public Relations and Marketing

7,5

2 Public Relations Strategies

7,5

3 Business Economics

7,5

4 Marketing Management

7,5

Total

30

 Semester B

Α/Α Course

 (ECTS)

1 Digital Economy and E-Commerce

7,5

2 Models of Consumer Behavior

7,5

3 Public Relations and Marketing on the Web

7,5

4 Media Relations in a Digital Age

7,5

Total

30

Semester C

Α/Α Course

 (ECTS)

1 Information- and Tecnology- based Marketing

7,5

2 Entry Strategies for International Markets

7,5

3 Interactive Business Applications Design

7,5

4 Management of Integrated Communications

7,5

Total

30

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