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The Departments of Digital Media and Communication and International Trade, both housed at the Kastoria Campus of the TEI of Western Macedonia, are pleased to announce the operation of a new Master’s degree programme for the academic year 2012-2013. The new postgraduate programme leads to the award of a M.A. (Master of Arts) degree in Public Relations and Marketing with New Technologies.

The M.A. in Public Relations and Marketing with New Technologies provides graduates with the specialized knowledge and skills to pursue a successful career in public relations, marketing and allied communication fields.  The novelty of the programme is the emphasis it places on the use of new technologies in the designing and execution of PR and marketing plans.  Graduates of the programme will be able to integrate the growing importance of digital and interactive media in communication plans of a diverse group of entities including businesses, government agencies, professional groups and associations, and non-governmental organizations. Moreover, they will possess the capacity to offer innovative solutions drawing upon their in-depth knowledge of cutting-edge developments in the technology-driven fast pace communications industry.

The programme of study is comprised of 12 course modules and a Master Thesis to be completed within a 2-year period (4-semesters).

A breakdown of the course modules by semester is as follows:

 (Semester A)

Α/Α Course

 (ECTS)

1 Research Methods in Public Relations and Marketing

7,5

2 Public Relations Strategies

7,5

3 Business Economics

7,5

4 Marketing Management

7,5

Total

30

 (Semester B)

Α/Α Course

(ECTS)

1 Models of Consumer Behavior

7,5

2 Digital Economy and E-Commerce

7,5

3 Media Relations in a Digital Age

7,5

4 Public Relations and Marketing on the Web

7,5

Total

30

 (Semester C)

Α/Α Course

 (ECTS)

1 Information- and Tecnology- based Marketing

7,5

2 Entry Strategies for International Markets

7,5

3 Interactive Business Applications Design

7,5

4 Management of Integrated Communications

7,5

Total

30

 (Semester D)

Α/Α Course

 (ECTS)

1 Master Thesis

30

Total

30

This Master of Arts Programme is approved by the Hellenic Ministry of Education, Lifelong Learning and Religious Affairs (Official Government Gazette, Issue Deytero, No. 1282, April 11, 2012